The power of methodology

The power of methodology

The power of methodology 150 150 Stéphane THION

For over twenty years, numerous observers have pointed out a persistent gap between management research and the realities of the business world. Various reasons have been cited for this disconnect, with practitioners often criticizing academic research for its lack of practical relevance or even clarity (Avenier, 2009; Glady, 2014). Despite notable progress in recent years, this divide remains.

Yet, in an increasingly unstable world—marked by volatility, uncertainty, complexity, and ambiguity—knowledge management is more crucial than ever. Today, uncertainty is no longer the exception but the rule. As a result, the acquisition, revision, and even creation of knowledge have once again placed learning at the center of our concerns.

Learning how to conduct research, however, is first and foremost about acquiring specific skills—such as analytical thinking and systems thinking—as well as mastering a methodology. This methodology, along with its associated methods, enables individuals to engage with the latest knowledge in a given field: to challenge it, refine it, and contribute to its evolution.

Such research methodology and the skills it develops can offer significant value to the business world. Ultimately, it enhances decision-making processes. Furthermore, mastering these skills provides access to a vast body of scientific literature in management—and beyond—allowing professionals to analyze, understand, and apply this work effectively.



N. Glady (2014), Comment réconcilier le monde de la recherche et celui de l’entreprise, Harvard Business Review.
M.J. Avenier (2009), Franchir un fossé réputé infranchissable : construire des savoirs scientifiques pertinents pour la pratique, Management & Avenir 2009/10 (n°30), pages 188 à 206.